Insights
Notes from building software that has to keep working
Written by the people doing the work, about problems we have actually hit. No listicles, no AI-generated filler.
Web6 min read
SEO, AEO and GEO: what actually changed
Answer engines and AI assistants changed how content gets found and cited. A practical guide to what is genuinely different and what is unchanged fundamentals.
ReadAI5 min read
How to tell if an AI feature is worth building
A practical test for AI proposals: measure the manual baseline first, define the cost of being wrong, and check whether a human can verify the output cheaply.
ReadERP6 min read
Ship your ERP one module at a time
Big-bang ERP launches fail for structural reasons, not technical ones. Incremental module delivery fixes the incentives — here is how to sequence it.
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